The fitout & brand palette tell a story that invites & reassures the customer with a fresh confidence.

The fitout & brand palette tell a story that invites & reassures the customer with a fresh confidence.

category: retail, branding

project name: Cherries

location: Cairns Central SC, Cairns

size: 200sqm

completed: September 2016

Cherries was an opportunity to create a comprehensive new health & wellness retail brand. The store combines a broad range of health retailing with an elixir bar. The fitout & brand palette tell a story that invites & reassures the customer with a fresh confidence.

A complete language was developed for packaging, signage & marketing and integrated with a fabric of strong colours. Solid timber, plywood, stone & marmoleum ensure the integrity of the brand offer in a retail environment that is comforting & inviting to browse in.

Cherries was an opportunity to create a comprehensive new health & wellness retail brand. The store combines a broad range of health retailing with an elixir bar. The logo & fitout palette tells a story that invites & reassures with a fresh confidence.

A complete language was developed for packaging, signage & marketing and integrated with a fabric of strong colours. Solid timber, plywood, stone & marmoleum ensure the integrity of the brand offer in a retail environment that is comforting & inviting to browse in.

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