The colours are pastel and distinctive, establishing a look & feel for the brand that is both unique & inviting.

The colours are pastel and distinctive, establishing a look & feel for the brand that is both unique & inviting.

category: hospitality

project name: Donut Joint

location: Smithfield SC, Smithfield

size: 85sqm

completed: November 2017

Having perfected his traditional donuts, Maurice was ready to create a retail brand that delivers his passion to a much wider market.

The design ingredients draws inspiration from the 1950’s West Coast USA culture without becoming clichéd.  The colours are pastel and distinctive, establishing a look & feel for the brand that is both unique & inviting.  Blonde timber and striking pink crystal marble from Chillagoe are befitting of the style and quality of Maurice’s baking. With the showcases full of fresh product, the impact of the donut sings the message loud and clear; reinforced by the artisan busy at work on the next batch to satisfy the constant demand.

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