The vibrant signature elements deliver a strong drawcard for passengers as they approach.

The vibrant signature elements deliver a strong drawcard for passengers as they approach.

category: hospitality, branding, international

project name: House of Beans Cafe

location: International & Domestic Terminals at Denpasar Airport, Indonesia

size: 300sqm & 200sqm

completed: June 2014

Whilst the coffee bean is the hero in the House of Beans – this is a vibrant and playful brand offer. An uplifting environment that stands out in the terminal as often weary departing passengers are looking for place to rest as they await their flight.
The International Terminal was the first iteration of this new brand, developed uniquely for HMSHost. The design has created a strong sense of place in the lofty volume of the open terminal, whilst the counter is the focus for sales, patrons flock to the small houses to enjoy their meal. The brand’s signature yellow house logo is expressed into the row of small houses formed as seating booths.

A yellow & white vine pattern provides distinctive background to create a language for wall surfaces, menus & packaging alike.
The second installation of the brand lies within the new Domestic Terminal. In this instance the brand design was adapted to a low ceiling tenancy and concourse. The vibrant signature elements deliver a strong drawcard for passengers as they approach. The food & drink counter is located in the traffic flow, whilst the small houses again provide an irresistible haven for the waiting passengers.

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