The design solution is crisp and sharp, portraying a distinct ICE brand image.

The design solution is crisp and sharp, portraying a distinct ICE brand image.

category: retail

project name: International Currency Exchange

location: Cairns Airport

size: 10sqm

completed: November 2012

ICE is one of the UK’s largest providers of foreign currency and travel money solutions. With two locations and five branches in Australia that had been inherited from a previous operator, it was time to implement the ICE global image here.

As no International brand guidelines existed, the brief for this currency exchange kiosk was developed from several premium installations in Europe. The design solution is crisp and sharp, portraying a distinct ICE brand image.

Formed white corian service point benches wrap into the counter of gloss dark blue laminate. A single blade sign hovers over the centre of the kiosk to carry the primary signage and task lighting. The overhead lightbox draws attention across the Terminal, while strip lighting provides a halo glow to accent the kiosk and service points to the approaching customers.

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