The perfect combination of the right offer, in the right location, delivered with the right style.

The perfect combination of the right offer, in the right location, delivered with the right style.

category: branding, hospitality

project name: Silk Caffe

location: Spence Street, Cairns

size: 90sqm

completed: September 2012

We’ve designed many many coffee outlets over the years – we know the right formula; and Silk was the happy opportunity where we could apply the optimal ingredients. The design is carefully targeted at an inner city demographic, with a well-defined customer base. La Mazocco espresso machines are considered the world’s best – here it stands proudly atop a podium of richly veined dark red marble.

A sophisticated palette of black and white polished stone frames a softly elegant patterned gilt mirror spanning the extent of the rear wall. The frameless glass cabinet of fresh light meals is right on the pavement beckoning the customer. The best aesthetic counts for nothing if the operation fails, so tight and efficient micro-planning is key to the fast and friendly service that keeps the loyal customer base coming every day.

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